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Up until now, LED bulbs have looked fairly unconventional. This is primarily due to the use of flat chip based LEDs that have provided very little in the way of design flexibility. Some manufacturers such as CREE have developed unique filament tower technology to arrange chip based LEDs vertically inside a bulb to mimic a traditional light pattern but the external appearance of the bulb still looks fairly foreign to anyone used to a traditional incandescent bulb.
LED Filament bulbs look just like their traditional incandescent counterparts thanks to a unique new LED technology that allows for very small LED emitters to be arranged in a linear filament style package. These emitters are then powered using a traditional glass insulated circuit similar to that found in a traditional incandescent bulb. The end result is a bulb that functions and looks virtually identical to an incandescent.
The best part is LED filament bulbs can come in all shapes and sizes just like an incandescent. The filament LEDs can even be made with super warm 2200K color temperatures or coated glass to provide a vintage look just like original Edison or Marconi style filament bulbs. These bulbs are perfect for restaurants, high end retail stores, or even homes that wish to show off a fixture where a typical LED just wouldn't look proper.